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Avon has collaborated with James Bond entertainment
to create the first ever Bond-inspired fragrance
for women, Bond Girl 007...
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Avon Launch Bond Girl 007 Fragrance
16th October 2008
Press Release - Avon has collaborated with
James Bond entertainment to create the first ever Bond-inspired
fragrance for women, Bond Girl 007. Exclusively for Avon, Bond
Girl 007 brings the confident allure of cinema’s sexiest
icons to women worldwide, representing intelligence, sexiness
and empowerment.
British actress Gemma
Arterton, who plays
the role of Agent Fields in the upcoming Bond film, will
front the
new fragrance. She will appear in TV and print advertising
when Bond Girl 007 launches globally in October 2008 in
conjunction with the worldwide release of “ Quantum
of Solace”, the 22nd film in the Bond series, which
is the largest and longest running movie franchise in history. “I’m thrilled to be working with two such
iconic and established brands,” said Gemma Arterton. “The
Bond Girl 007 fragrance embodies everything a Bond girl
represents – intelligence, sexiness and confidence.”
The fragrance, created by Firmenich, evokes
the glamour, confidence and sensuality of the famous femmes
fatale of
the Bond franchise. The scent is a sexy cocktail of velvety
florals, cool freshness and warm woods. It features top
notes of velvety white peach and orange blossom followed
by mid-notes of jasmine, calypso orchid and freesia. The
drydown consists of amber, cashmere wood and patchouli. |
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Bond Girl 007 is housed in a sleek, seductive bottle reminiscent
of a female figure. The cap is a stealthy homage to a Bond spy
gadget.
“The iconic Bond girls are one of the most widely known aspects
of the films - they’re empowered, feminine and glamorous,
so we’re extremely pleased to capture that essence in
our newest fragrance,” said Geralyn Breig, Senior Vice
President and Brand President for Avon.
Keith Snelgrove, Sr. Vice President of Global Business Strategy
at Danjaq LLC stated, “By partnering with Avon to create
a fragrance, we’re able to bring a piece of the Bond girls
represented in our movies into the lives of women all over the
world.”
Above: Magazine advertisement
announcing the new fragrance
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