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More details on Penguin early publicity event for `Devil May Care`

11-Nov-2007 • Literary

Following the news of Penguin's early publicity push on the upcoming James Bond continuation novel "Devil May Care" earlier in the week, the Guardian reports some more details on the event.

Penguin transformed its penthouse into a Bond-themed paradise, with martinis, scantily clad girls and free Moleskine Bond diaries.

Faulks spoke of rediscovering the "jeopardy" and "sense of playfulness" in Fleming's originals, and acknowledged that to attempt a fresh instalment is to "gamble with my own reputation".

But with the self-assurance of a man who has already pocketed a handsome Hollywood cheque, he promised to blend the pace of Fleming's crime sagas with the menace of his spy stories. And don't expect a tortured character study: "This is not Bond meets Charlotte Gray ... My Bond has no inner life."

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