Gear yourself up like James Bond as Sony release
a series of high-technology products as featured
in Casino Royale...
Gear Yourself Up Like 007
31st October 2006
Sony VAIO introduces the new SZ3 series with High Speed Mobile
Today Sony launches the new SZ3 VAIO notebook with high
speed mobile broadband technology. Sony has teamed up with
network partner, T-Mobile to create an ultraportable VAIO
with easy-to-use high performance internet service that
solves the problems many consumers have previously faced
when using broadband on the move.
The SZ3 series is Sony’s ultimate business VAIO
where consumers no longer have to put up with the slow
speeds of mobile broadband, by using next-generation ExpressCard™ hardware.
The Sony VAIO SZ3 provides impressive, super-fast speeds
of up to 3.6mbps* What’s more customers can now experience
the reach and sophistication of T-Mobile’s high-speed
networks via a simple free trial before signing up to the
future of mobile broadband.
The Sony VAIO SZ3 is the only notebook in the world with
two graphics chips, enabling users to either use the extended
battery life or huge graphics power depending on what they
Its superb features include an integrated Motion Eye webcam,
fingerprint recognition, TPM security and even a hard disk
drop detection. Using Intel® Core™ 2 Duo processors
and backed by 2GB worth of memory it is an ideal model to
debut Sony’s collaboration with T-Mobile.
How it works
The ExpressCard offers clear advantages over the old-style PC
Card approach such as lower power consumption for longer battery
life and a robust Plug and Play user experience untroubled
by issues with device detection, ‘surprise removes’,
or recovery from Standby/Hibernate modes. The ExpressCard is
also so small and light that it can be left installed in the
machine with no detectable effect in the carrying weight of
the SZ3 ultraportable notebook.
Setup is also simple, by fitting the provided SIM card into
the ExpressCard™ and following the automated instructions
you can get connected within minutes. The ExpressCard™ simply
finds the fastest service available and switches to it automatically.
As your location changes so will your service without any intervention
at all. Mobile broadband has never been easier.
Sony Introduces First HD 1080 Bravia LCD Television in the UK
Sony BRAVIA LCD Televisions have enabled UK residents to watch
the exciting array of summer sporting events broadcast in High
Definition this summer and Sony is pleased to announce the
introduction of the Sony KDL-46X2000U, the first model from
the new Sony X Series range capable of displaying High Definition
on a (1920 x 1080) LCD Panel.
The KDL-46X2000U delivers a definitive viewing experience; precision
colour reproduction and the very highest screen resolution combine
to create a picture that seems almost alive. Features include
Live Colour Creation, which uses a wide spectrum backlight (WCG-CCFL)
and the newly developed BRAVIA ENGINE EX, Sony’s unique
intelligent picture enhancement technology.
Capable of receiving 1080p signals,
the BRAVIA X Series twin HDMI inputs ensure compatibility
with the expanding HD environment and can reproduce 1080
picture exactly as it was transmitted. This power is utilised
to the full even when playing standard definition (SD)
TV. The BRAVIA ENGINE EX actually increases the resolution
by a factor of up to four, doubling the number of vertical
lines and horizontal pixels. The result is an unprecedented
degree of detail and clarity, which raises SDTV to a completely
new level. Sony calls this process “Digital Reality
As well as delivering more detail the Sony X Series gives more
colour too. Using decades of Trinitron know-how, Sony has redesigned
the panel backlight using improved light-emitting phosphors to
boost the range of red and green in the spectrum. Precision-matched
RGB filters in the screen make sure the increased colour range
has the maximum impact on picture quality. The effect literally
brings the image to life, infusing the image with the complexity
and depth of the real world.
Live Colour Creation also relies in part on the remarkable power
of the BRAVIA ENGINE EX to enhance the signal before it actually
appears on the screen. The intensive real-time frame-by-frame
digital processing carried out by the BRAVIA ENGINE EX visibly
enhances colour and contrast and cleans up noise in the signal,
which could result in imperfections in the picture.
The screen itself is equally special. Each one is produced by
the very latest 7th generation manufacturing process and features
S-PVA (Super Vertical Pattern Alignment) molecular control for
a wider viewing angle and colour that doesn’t fade as you
move to the side. S-PVA also delivers a contrast ratio of 1300:1 – from
dead black to pure white and everything in between. The result
is detail, clarity and depth to do justice to the finest cinematography.
“The X Series embodies exactly what the new wave of Sony
TVs are all about,” says Jonathan White, General Manager,
TV Marketing. “Technology-driven, certainly, but completely
focused on only one thing: the best possible HD experience for
the viewer. That’s really all that matters.”
The KDL-46X2000U sounds as good as it looks. Powerful integrated
speakers and Dolby Pro Logic? II Virtual Surround digital signal
processing fill the room with a convincing simulation of multi-channel
audio. What you hear is further enhanced by BBE Digital? technology,
which brings extra definition and clarity both to dialogue and
the ambient soundtrack. All this is underpinned by all-digital
amplification, which keeps signal noise – and therefore
hiss – to a minimum.
The integrated Digital TV (DVB) tuner means the TV can receive
free-to-air digital broadcasts and the wide range of connections
allow input for external HDTV and other AV sources. The addition
of two HDMI (High Definition Multimedia Interface) inputs, provide
an input route for a 1080p signal. There are also three Scart
and two Component interfaces offering unparalled flexibility.
Hooking up to a PC is a simple matter too, thanks to an HD15
PC graphics input and the ergonomically refined remote commander,
with enlarged frequent-use keys for ease of use.
1DVB-T MPEG2 digital terrestrial broadcast channels
Esprit From Sony - Smart technology and design combine to
create entertainment products for today's cutting edge interiors
A new range of concept home entertainment products represents
fresh direction in design and style for consumer electronics
giant, Sony. The ‘Esprit’ range has been created
for an emerging breed of discerning ‘style tech’ customers,
who choose consumer electronics products for style and design
integrity as well as superior technology*. The ethos of the brand
is ‘beautiful simplicity’, creating highly functional,
fuss-free solutions, which will look good and work well in today’s
modern urban living environment. Developed by the Sony Design
Centre in London, and engineered in Tokyo, Esprit has fused cutting
edge European interior trends with the best of Sony exclusive
sound and vision technology.
The first product in the Esprit range is TAV-L1, a premium home
entertainment system with an entirely new design concept. The
L1 from Sony has a unique sliding front panel system, which includes
the speakers and the DVD player. The super slim 32-inch BRAVIA
LCD TV always remains fixed in place. While you're watching TV
or insert a DVD, the front panel automatically slides down to
reveal the speaker and DVD unit, providing superb sound quality
for TV or movies. But when you want to listen to a CD or the
radio; the front panel sides up to cover the screen, creating
a sleek sound unit, which sits discreetly on an integrated stand.
In addition, Sony TAV-L1 combines the best of premium digital
Sony technology - 2:1 virtual sound – virtual surround
sound using S-Force Front Surround technology, without multiple
speakers. This provides the complete surround sound cinema experience
in the living room without any additional speakers – perfectly
integrating into the modern style tech home. All these technologies
are exclusive to Sony, matching the Esprit philosophy of smart
technology and design solutions.
TAV-L1 also incorporates a HD Ready BRAVIA LCD screen and a
unique engine processor, providing colour perfection, which results
in one of the best pictures on the market today. The speaker
cover will also be available in a number of different looks and
designs, to customize the L1 to the consumer’s chosen scheme.
John Anderson, Director of Sony Home Entertainment says: "The
Esprit range is a totally new concept in home entertainment design
which takes us one step further in integrating entertainment
systems into our living environment. It also represents a new
direction for us in terms of partnerships. For this range, we
are collaborating with Ligne Roset, one of Europe’s cutting
edge interior design and premium furniture retailers, an ideal
partner to provide both design input and access to the style-conscious
customer across Europe.”
TAV-L1 will be available from May 2006 across Europe. New models
in the Esprit range will be announced during 2006.
* Identified by Sony’s research into the lifestyle
and interior arena.
For more information on Sony, please visit www.sony.co.uk